Entrepreneurs are action-oriented people, eager to skip the preliminaries and get down to work. It is typical for an entrepreneur to think that developing a blueprint for their business is not as important as diving in, getting it started. Maybe you are concerned that a market opportunity will disappear if you don’t get things rolling. Maybe you have lost your job and you want to replace that lost income as quickly as possible. Or perhaps you’re a serial entrepreneur who is uncomfortable when not creating a new and exciting venture.
“You read a book from beginning to end, but you build a business from the end to the beginning.” -Rich Schefren, Strategic Profits
This above thought is critical whether you are reinventing your business toward sustainability, adding a new product or service or in the startup phase. Be clear on your destination before you start down the road.
It’s been awhile since my post on “Beginning With The End in View”. That is because I have been going through the process I am asking you, NO, begging you to do before you embark on the next stage of your business.
First some thinking on your part is required. Get a journal and brainstorm the following questions. The point is not to come up with the perfect answers, just write down your initial responses. The answers can always be modified at a later date.
Why do you want to have a business? Is it to build wealth, the independence of being your own boss, to create a legacy, provide for your family, the status of business ownership?
What do you want your business to look like at the end, when you are selling, transferring to others or owning passively? Do you want enough income to enjoy a comfortable lifestyle? What is that number? Do you want to achieve millionaire status or support a lifestyle you desire? Along the way, how much money do you want to make after the business is on its feet? How much money will it take to live your dream life?
What do you want your ideal life to be? What things do you not want in your life? What things do you definitely want in your life? What does an ideal day look like?
What kinds of customers will you enjoy working with? What are their needs, wants?
This questioning is meant to provide you clarity on exactly what you want from your personal and business life. From this clarity will come the motivation to reinvent, recreate, or start your business. Let me know how you’re doing with this exercise at askkp@kathyperciful.com.